It’s easy to say that the past few months have been difficult for many businesses. Coronavirus has meant that many organisations are in a state of flux; their marketing and business plans are paused at best or, at worst, in the bin.

Well, I’m sure you’d agree, it’s been quite a year so far…

You might have the best idea in the world, the best business or the finest service in your field, but if the quality of the imagery you share isn’t up to that same standard, then it can all be for nothing.

It seems like every time you go on Facebook or Twitter that someone is celebrating an obscure holiday. At the time of writing, it’s ‘celebrate your unique talent day’.

Working in marketing is sometimes like a juggling act. Our roles have a wide variety of responsibilities, from content writing, brand strategy to graphic design. However, many marketers trundle through these roles without realising that many of the repetitive processes can be automated through IFTTT, meaning you have more time to focus on other tasks.

Lead generation is a term that many people have heard of but appear to run a mile when asked to implement it. It’s a rather simple concept and you are almost certain to have done it already without even realising it.

Oh the elusive Generation Z, who are they? What do they like? How do you reach them? The multi-million dollar questions that brands have trouble identifying.

Is Traditional Celebrity Endorsement Dead and is Influencer Marketing the Future? Josh Joda and Ross Purves discuss whether traditional media and celebrity endorsement is losing its influence to influencer marketing

You only need four characters to describe Twitter’s new update! With its problems of trolls, fake news and dwindling profits, Twitter has given its users the most aimless update yet.

Live streaming is all the rage right now. Every social platform, from Facebook Live to Twitter’s Periscope to YouTube, is promoting live streaming like they’ve invented sliced bread. Sure, it gets more engagement, more views and expands your reach beyond your initial followers. But with live streaming comes risk and each company should weigh whether the rewards are with these risks.