How do you get customers to notice you? You put something before them that catches their eye.
Most people won’t take the time to read everything they see, but a captivating image effortlessly draws the eye. Plus, the human brain processes visuals 60,000 times faster than text! Images are like putting your content in lightspeed mode!
Using stock photos is an easy way to add visuals to your online and in-print marketing, but is it the best way?
Here are five reasons why you need your own professional photos.
Stock photos might do okay at catching people’s attention. After all, there are some amazing artists out there who contribute to stock photography.
However, there will always be one thing missing — YOU!
Customers these days want to know who they’re buying from. They want to see photos of you and your employees or your business process — not some random people from the Internet.
Furthermore, your photos represent your brand. Using stock photos can only approximate what really goes on in your business. When you take your own photos, you have full creative control over what appears in the image. You can thoroughly customize it, right down to incorporating your business’s colours and identity in the photo.
Social media platforms like Instagram and Facebook are powerful methods for reaching a new audience. However, posts will get lost in the shuffle without an image.
On average, Facebook posts with images get 2.3x more engagement, and Twitter posts with images get an astonishing 150% more shares!
Smartphones take some amazing photos these days, why do you need a professional? The gear that a photographer uses is a higher quality and will mean that you have a better end result, sharper, cleaner images that you can use from social media up to printed advertising.
Furthermore, there is far more to the art of photography than just pressing the shutter button. Lighting, composition, camera settings, and more go into making a 'simple' photo.
Professional photographers have developed an eye for what makes a good image. They’ve studied the rules of composition, learned how to create with light, and know how to get their camera to capture the vision they carry in their head.
Everyone might play at being a photographer these days, but not everyone has the experience and creative vision to back it up.
At Fortico, we work with high-quality local photographer in Bude for your social media, marketing material, media kits and website to ensure your brand shows off your persona, rather than using stock images. This is particularly important if you are producing your own products, or have your own guest house or rental property. Still, even if you are delivering services — quality headshots or photos of your office or workspace are important assets.
Contact us today to get started!