“Any time, any place, anywhere.” If there is one industry above all others that has earned the right to make this slogan its own, it is web design. Digital by nature, it allows talented teams to base themselves in places that maximise their creative power.
There’s been a rush on Cornwall, with more and more successful entrepreneurs now choosing the county to launch small businesses.
Read on to find out what makes a web designer based in Cornwall so uniquely qualified to deliver top-quality results wherever you happen to be.
Cornwall and Beyond
The world is a melting pot of diverse cultural and social nuances that help make up our identity.
You don’t need to have your base in a large metropolis to empathise with small businesses intent on marketing their products far and wide. A web designer in Cornwall is free of the stress of city life, which makes more time for mindful reflection conducive to the creative process.
At the same time, web designers based in Cornwall have the local know-how to drill down into the county’s exclusive selling points. This enables them to develop WordPress web designs that attract and engage with the most users possible.
Building Identities That Stand Out From the Crowd
Local Cornish businesses can benefit from a compelling online presence. Their web design is a virtual backdrop, introducing users to a brand’s spirit, values and purpose.
A cleverly crafted website also seamlessly crosses geographical borders on promotes the very essence of what makes Cornwall so appealing. This lets companies find customers beyond the region, creating a lasting impression.
Giving Users the Tools They Need
Mobile phones are the gateway to the digital world, making responsive website design essential. A great web designer in Cornwall, like Fortico Media, understands that online sites must adapt to various screen sizes without denigrating aesthetics or functionality and ensuring SEO optimisation at the same time. We put user experience at the heart of web design.
Attracting Users and Engaging With Them
We can and do, of course, use a location’s picturesque appeal as a mechanism to promote user engagement. However, web design that guarantees results has to transcend aesthetics. A great web designer in Cornwall will:
- Steer the user along a path that engages and provides valuable information
- Make navigating the website feel intuitive
- Use visual layouts that lift the senses
- Create opportunities for calls to action that bring results
There is plenty of evidence to suggest that the foundation of user loyalty starts with useful, pleasant and, above all, straightforward engagement.
Local Character Grows into National Reach and Beyond
Our team understands the unique opportunity to use local identity as a springboard to extend into national and even international markets.
Our web design can help local businesses, for example, use a blend of genuine Cornish-ness to reach audiences beyond their natural catchment area. We do this by thinking through visuals and content that offer universal resonance.
Opportunities to Incorporate Stunning Visuals into Storytelling
Dig into the stunning Cornish countryside, and you’ll find many fascinating stories. This county is steeped in a rich history with tales to tell and draw inspiration from. There’s a knack to visual storytelling that combines:
- Visuals that draw the user in
- Fonts selected with purpose
- Shades of colour chosen for intended impact
Each component creates a narrative that engages users and gives them a sense of belonging and ownership.
A Beacon of High Visibility
Competition between businesses has never been so fierce since the digital era took off. What matters is understanding how always to stay ahead of the game. It’s about manipulating website content to attract and keep users engaged. You might have a pristine website, but that’s of little use if no one is clicking on it or can find it.
Small businesses have gradually begun to understand that they have to play the game and get a firm grip on search engine optimisation (SEO). It should always be an essential component of any design strategy.
A skilled web designer in Cornwall, like Fortico Media, can help a company’s website move up those Google rankings with the goal of getting it to the top of search results. Here are some of the ways we do it:
- Creating content that’s both high-quality and useful
- Placing links strategically within the website’s content
- Using world-class imagery that gets refreshed on a regular basis
- Clever use of relevant keywords
The Development of a Great Reputation
In close local communities, word of mouth has a crucial role to play. This is as relevant to the digital world as it is to physical locations such as bars, pubs or the school gates. Websites offer opportunities to promote reviews and customer testimonials.
Feedback that’s positive and genuine builds credibility, creating reputations for Cornwall-based businesses as being reliable and quality-driven in their respective industries.
Innovation vs Tradition
Cornwall is a beacon of traditional culture mixed seamlessly with innovation. It provides an excellent backdrop for businesses to embrace new technology and digital trends but with a strong sense and flavour of local identity.
It plays to its advantage when a company builds these seemingly contradictory components into their web design. The digital presence of a local small business should embrace the rich heritage of a county like Cornwall but, at the same time, demonstrate a commitment to the opportunities offered by digital technology and web design.
Let Us Boost the Visibility of Your Business
Fortico Media has helped scores of local businesses connect with more potential customers. The secret lies in its ability to create first-class web design. Look no further if you’re trying to find a web designer in Cornwall.
Let the creative team at Fortico Media do the hard work for you. Contact us today and let us create a website fit for the future.